Gathering high-quality leads is a difficult activity that entrepreneurs face. Even as soon as you’ve got created a unbelievable, high-converting touchdown web page, you are not completed.

The excellent news is that there are a selection of plugins obtainable which you could add to your WordPress web site to assist with lead era.

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Earlier than we dive into 18 of one of the best plugins obtainable, let’s cowl the traits of a strong and helpful lead era WordPress plugin.

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What to Look For in a Lead Era Plugin for Your WordPress Web site

Listed below are some ideas that can assist you choose one of the best lead era plugin(s) on your web site:

1. There are positioning choices.

Your lead seize type’s positioning and placement in your web site play a task in conversion price. Be certain that your chosen software gives the positioning choices you need. Ask your self: “Do I need to use a popup? A two-step opt-in? An in-content type?”

2. You’ll be able to add integrations.

Many lead era plugins exist that can assist you seize leads and get these leads into your CRM or listing administration software. Whether or not it is your CRM, Sales Hub, or administration software your group makes use of, make certain your plugin can combine.

3. There are customizable fields.

Effective lead capture forms are all about balancing the variety of fields on a type and the shape’s conversion charges. Normally, a shorter type means a better conversion price. However on the similar time, it could actually additionally imply much less certified leads.

For every software, you need the pliability to gather as a lot information as it’s good to qualify a lead. Some instruments will solely allow you to acquire a reputation and e-mail, whereas others allow you to add and customise as many fields as you need — so hold an eye fixed out for this feature whereas searching plugins.

There are a selection of lead era plugins for WordPress obtainable — listed here are 18 of our favorites.

1. HubSpot WordPress Plugin

hubspot wordpress plugin for all in one marketing and lead generation

With HubSpot’s WordPress plugin, you get lead era help that helps you seize leads through a number of avenues in your web site. Listed below are some examples:

  • Lead capture forms (use the drag-and-drop type builder to regulate what info you acquire out of your leads)
  • Popup options (use popups, prime banners, and slide-in containers to seize leads)
  • Free live chat module (join with guests and supply help or gross sales info)
  • Automated chatbot (reply to FAQs whereas dwell chat reps are offline)

Regardless of which avenue your leads are available in from, they’re all saved in your free HubSpot CRM which makes tagging and segmention easy.

The plugin may help with duties outdoors of lead era as nicely together with e-mail advertising and marketing, CRM and make contact with administration, advertising and marketing automation, and reporting and analytics.

You’ve gotten the ability to combine HubSpot with over 500 other tools to additional improve capabilities and performance. Lastly, HubSpot’s WordPress plugin is simple to install and applies to all plans and merchandise.

Worth: Free

2. Gravity Forms

gravity forms lead generation wordpress plugin


Gravity Kinds is a basic WordPress type plugin that you need to use to create all types of lead seize types. The plugin provides you a drag-and-drop type builder in addition to 30+ customized discipline sorts to gather the knowledge you need from leads.

There are additionally some neat extensions to boost your lead assortment. For instance, the Partial Entries add-on allows you to acquire info even when somebody does not fill out the whole type.

By default, Gravity Kinds shops all type submissions in your WordPress dashboard — you may also combine your types with a wide range of e-mail advertising and marketing providers, CRMs, and help desks. And if that is not sufficient, the Zapier and Webhooks integrations may help you hook up with just about wherever else, too.

Moreover, should you’re already utilizing HubSpot’s WordPress plugin, HubSpot will robotically seize Gravity Kinds submissions and put them into your CRM for simple administration.

Worth: Begins at $59

3. Hustle

hustle lead generation wordpress plugin


Hustle is a WordPress advertising and marketing plugin that includes customizable popups, slide-ins, embeds, and social sharing bars. All embrace a wide selection of show choices, together with:

  • Posts or pages
  • Classes or tags
  • Customer logged-in standing
  • System
  • Referring web site
  • Variety of occasions a customer has been seen
  • Particular URLs
  • If the customer has commented earlier than
  • Nation
  • Embody on 404 web page or not

Embeds are your in-content advertisements or opt-ins — they are often displayed earlier than or after your publish content material, or each. You can even use shortcodes or widgets to show the embeds in additional particular areas.

What makes Hustle stand out is the truth that each function and integration is included within the free model. You get all 18+ integrations, together with Zapier.

For those who’re utilizing our HubSpot WordPress plugin, Hustle will robotically seize your submissions and ship them into your CRM. Alternatively, you may allow Hustle’s native HubSpot integration.

The one limitation of the free model is the quantity of popups, slide-ins, embeds, and social share bars you may create in every set up. It’s restricted to three of every, however that needs to be loads for the common consumer.

Worth: Free to start out, premium model prices $49 per thirty days

4. Bloom

bloom lead generation wordpress plugin


Bloom is a well-liked e-mail opt-in plugin from Elegant Themes. It helps you seize e-mail leads utilizing a wide range of type sorts, together with:

  • Pop-ups
  • Slide-ins
  • Content material lockers (e.g. lock sure content material behind an e-mail subscribe type)
  • In-content types

You get some distinctive choices for triggering your lead seize types like displaying a type after an individual leaves a remark in your website.

The one draw back is that you just’re restricted in how a lot management you will have over your types. For instance, you may solely customise the prevailing templates — you may’t make your individual. And also you’re restricted within the quantity of knowledge you may acquire from guests.

For those who’re okay with these limitations, this software might be a superb one on your group. Plus, you get a pleasant dashboard the place you may view analytics and monitor lead development in addition to the choice to run A/B assessments.

Worth: $89

5. WPForms

wpforms lead generation wordpress plugin


WPForms is a well-liked WordPress type plugin that you need to use to create … nicely, just about any sort of type.

Utilizing its drag-and-drop builder and a wide range of type fields, you may create custom-made lead seize types to gather as a lot or as little info as you need out of your leads.

Upon getting your type, you will have a number of alternative ways to work with leads that you just acquire. WPForms shops all of your leads in its personal entry supervisor, which you’ll be able to entry out of your WordPress dashboard.

Alternatively, you may sync your types up with:

  • A wide range of e-mail advertising and marketing providers
  • Zapier

Moreover, should you’re utilizing HubSpot, you may also robotically pull your WPForms submissions into your HubSpot CRM for tagging and segmentation.

Worth: Begins free, paid plans vary from $39.50 to $199.50

6. Thrive Leads

thrive leads lead generation wordpress plugin


Thrive Leads is a well-liked WordPress lead era plugin that helps acquire e-mail addresses with a number of totally different opt-in sorts, together with:

  • Lightbox popups
  • “Sticky” ribbons
  • In-line types
  • Slide-ins
  • 2-step opt-ins
  • Display screen fillers
  • Content material lockers
  • Scroll/welcome mat

For all the varied type sorts, you need to use the included templates and drag-and-drop builder to customise issues to make them your individual.

One space the place Thrive Leads goes additional than plenty of different options is its SmartLinks function, which helps you to show totally different types to folks relying on the place they’re coming from. With this function, you may make sure you’re sending totally different types to your e-mail listing than what seems in your homepage.

Worth: $67 for one license, $97 for 5 licenses

7. Elementor Pro

elementor pro lead generation plugin for wordpress


Elementor Professional is a well-liked WordPress web page builder plugin that may assist you construct each lead seize pages and lead seize types.

Elementor provides you a visible, drag-and-drop builder interface that you need to use to create posts or pages in your website — together with standalone touchdown pages.

With Elementor Professional, you additionally implement a Popup Builder that allows you to use the identical interface to design and show popups wherever in your website.

To really seize leads, you need to use Elementor Professional’s Type widget, which helps you to construct customized types with as many fields as wanted. You’ll be able to then join these types to Zapier to ship information to your favourite CRM for tagging and segmentation.

Worth: $49

8. OptinMonster

optinmonster lead generation wordpress plugin


OptinMonster helps you create a wide range of totally different lead seize types utilizing 75+ pre-built templates and drag-and-drop type builder. With it, you may create:

  • Pop-ups
  • Floating bars
  • Fullscreen overlays
  • Slide-ins

One of many areas the place OptinMonster actually excels is with its focusing on and triggering guidelines. Utilizing detailed rulesets and AND/OR circumstances, you may management precisely the place and when your lead seize types seem.

One other useful function is its OnSite Retargeting function, which helps you to show totally different gives to guests who’ve already submitted a lead seize type.

OptinMonster is not technically a WordPress plugin (it is a SaaS), however it’s straightforward to combine the OptinMonster service into your WordPress website through its dedicated plugin at

Worth: Begins at $108 per yr

9. BoxZilla

boxzilla lead generation wordpress website


BoxZilla, previously generally known as Scroll Triggered Popups, is a helpful lead seize plugin that helps you create easy types that show as both popups or slide-ins in your website.

Because the earlier identify of the plugin suggests, a method you may set off these types is as a consumer scrolls down your web page. Nevertheless, BoxZilla helps different triggers, too, like time on website or exit intent.

Worth: Begins free, premium model begins at $48

10. Holler Box

holler box lead generation wordpress plugin


Holler Field is a straightforward lead seize plugin that targets itself in direction of WooCommerce and Straightforward Digital Downloads shops, however can actually be used for all types of WordPress websites.

Holler Field allows you to create seven several types of lead seize types, together with popups and slide-ins. Nevertheless, probably the most distinctive choice right here is Holler Field’s fake dwell chat widget.

This widget appears like a dwell chat field, however is de facto only a car to seize leads. Your customer enters their message and e-mail handle.

Then, you may both obtain an e-mail notification e-mail your self, or join that info to common e-mail advertising and marketing providers or your individual customized HTML type.

Worth: Begins free, premium model begins at $99

11. CallPage

callpage lead generation wordpress plugin


CallPage is a straightforward lead seize plugin that helps you acquire phone numbers from potential leads.

To gather telephone numbers, it shows a widget that lets guests enter their telephone numbers to obtain a name again both straight away, or sooner or later sooner or later. If you’d like, you may also acquire further details about your leads, like names or e-mail addresses.

By integrating with Google Analytics, you may also use CallPage to view name histories and analyze the decision efficiency for every site visitors supply at your website.

Worth: Begins free, paid plans begin at $159 per thirty days

12. Optin Forms

optin forms lead generation hubspot plugin


Optin Kinds is a free lead seize plugin that helps you create easy e-mail opt-in types in your website and join these types to:

  • AWeber
  • iContact
  • MailChimp
  • GetResponse
  • MadMimi
  • Interspire E-mail Marketer
  • ConvertKit

You’ll be able to select from 5 totally different templates and customise all of the textual content and colours to make them match your website and branding.

From there, you may both robotically add your lead seize type to all of your weblog posts, or use a shortcode to decide on precisely the place and when to incorporate your types.

Worth: Free

13. Ninja Forms

ninja forms lead generation wordpress plugin


Ninja Kinds is one other WordPress type plugin that follows within the vein of WPForms or Gravity Kinds by letting you employ drag-and-drop to construct your individual customized types after which hook that information as much as numerous e-mail advertising and marketing providers, CRMs, and even Zapier or Webhooks. You can even robotically pull in type submissions to your HubSpot CRM as nicely.

Amongst different issues, you need to use Ninja Kinds for:

  • Contact types
  • E-mail opt-in types
  • Surveys and polls

Worth: Begins free, paid extensions range in worth

14. OnePress Opt-In Panda

OnePress Opt-In Panda lead generation wordpress plugin


OnePress Choose-In Panda helps you seize leads by locking elements of your content material behind a lead seize type. To be able to “unlock” the content material, your guests might want to enter their e-mail addresses.

Or, with the premium model of the plugin, you may also add customized fields to gather further details about your leads.

The plugin works by wrapping your restricted content material in a brief code, which implies which you could limit as a lot (or as little) of your content material as you need.

With the paid model of the plugin, you additionally get different useful options like a lead administration dashboard and analytics.

Worth: Begins free, premium model prices $26

15. Lead Champion

lead chamption lead generation wordpress plugin


Lead Champion detects the leads who go away your web site whether or not or not they full and submit one in all your contact types. The plugin assigns website guests a rating (that you just set up) primarily based on their habits whereas in your web site — this lets you consider prospects, the effectiveness of your campaigns, and extra. 

The plugin helps you simply create types that complement your branding and web site with the configuration panel. It additionally integrates with different instruments — comparable to Mailchimp, Zapier, and CRMs — to boost its capabilities. 

Worth: A number of plans obtainable; should contact for worth and should have a Lead Champion Booster License

16. Popups, Welcome Bar, Optins and Lead Generation Plugin

Popups, Welcome Bar, Optins and Lead Generation Plugin wordpress plugin for lead generaqtion


This plugin lets you design and share branded, eye-catching optins, types, and calls-to-action in your web site to draw your leads. There’s by no means a necessity to rent a developer with the plugin, because it’s easy to arrange and use. You’ll be able to shortly create distinctive popups with totally different themes and positions in your website to focus on leads that approach, too. 

The plugin gives 4 varieties of optins you may select from together with: 

  • Lightbox Popups
  • Header & Footer Motion Bars
  • Toast Notifications
  • Slide-in Messengers

The plugin comes with 20 customizable type templates which have responsive design so your leads can view and full your types on any system seamlessly. These types have customizable components so you may design them in a approach that enhances your branding and web site.

Worth: Free, or improve to one in all two paid plans for extra options

17. Forminator

forminator lead generatin wordpress plugin


With Forminator, you need to use the drag-and-drop builder so as to add and customise the structure of types in your WordPress web site. The plugin lets you simply acquire any info you need to ask your leads for, in addition to make your types interactive to spice up engagement and generate extra conversions. 

With Forminator, you may customise types with as many fields as you need. You can even create interactive polls, quizzes (which are shareable on social), make calculations and take orders, settle for fee, and extra. 

The plugin integrates with plenty of instruments and over 1,000 apps — Forminator is suitable with integrations throughout a number of classes together with e-mail, CRM (together with HubSpot), storage, and mission managers.

Worth: Free

18. Optinly

optinly lead generation plugin for your wordpress website


Optinly is a WordPress lead era software that helps you develop your e-mail listing with ease. What makes this plugin stand out is its goal-based method to marketing campaign creation. You select your advertising and marketing objective, a related popup template, after which set your marketing campaign dwell. With the software, you may create fairly a wide range of popups comparable to:

  • Fullscreen Overlays
  • Sidebar Widgets
  • Floating Bars
  • Notification Popups 
  • Gamification Popups

The software comes with a number of strategies to set off a popup comparable to exit intent, time-delay, page-based, and device-based. You can even show popups to the identical customer after a selected variety of days utilizing the re-targeting choices menu. 

With Optinly, you may make practically any customization with a user-friendly WYSIWYG (What You See Is What You Get) editor. And with animation choices comparable to fade-in, zoom, and flip-in, you may make your popups catch a customer’s consideration shortly.

You’ll be able to simply combine Optinly with email marketing platforms like HubSpot, MailChimp, Fixed Contact Contact, and AWeber. 

Worth: Free to start out, development plan prices $25 per thirty days.

Construct Your Lead Era Plugin Toolbox

On the subject of one of the best WordPress lead era plugins, you will have a ton of choices obtainable — solely you understand which of them will finest match into your lead era efforts.

The essential factor to recollect right here is that you do not have to select only one — you may mix a number of plugins into one cohesive lead era technique.

Learn how to build a WordPress website using Elementor with this free course.

Editor’s be aware: This publish was initially revealed in June 2019 and has been up to date for comprehensiveness.

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