Within the latest Google Search Off the Document podcast, John Mueller, Gary Illyes, Lizzi Harvey and Cherry Prommawin received collectively to discuss the launch and migration of the new Google Search Central site. The crew migrated 4 totally different websites into one central location.

They spoke about how the concept took place, how Lizzi recruited Cherry to hitch the efforts and the way Gary did loads of the coding to make it occur. The dialog sounds much like how most individuals describe their migrations efforts. It’s a nice podcast to hearken to.

Lizzi and Cherry additionally spoke about naming the brand new GoogleBot and the spider and why it doesn’t have a reputation. They form of blamed authorized for it not having a reputation but.

John spoke about renaming it from Google Site owners Central to Google Search Central.

John additionally spoke concerning the search engine optimisation efforts they made on this migration. They requested the Google search engine optimisation crew to do the search engine optimisation for the location, versus John and his crew doing the search engine optimisation to make it extra honest. He spoke about how the search engine optimisation crew did loads of regular search engine optimisation stuff for migrations however in addition they did some key phrase analysis and the way that helped them consider new phrases to make use of of their content material.

Lizzi additionally spoke how they determined to time the whole lot. Comparable to what got here first, what got here subsequent, and so forth. She defined a number of the errors concerned on this as effectively.

Right here is the podcast:

Discussion board dialogue at Twitter.