75% of individuals unlikely to make use of branded hashtags, survey finds
1 / 4 of shoppers have engaged with buyer opinions over the previous 30 days, whereas 26 % stated they’re more likely to assessment a enterprise on a third-party web site — two of a number of discovering of curiosity to digital entrepreneurs in current survey knowledge inspecting the efficiency of user-generated content material (UGC) for manufacturers. Mobile Marketer

Merkle: How A lot Loyalty Clients Have Relies upon On A number of Elements
In terms of driving model loyalty, 35 % of millennials and Gen Z want badges and 27 % need leaderboards — because the demographic values competitors and achievement, whereas older shoppers want writing on-line opinions, taking surveys, or attending occasions — two of the findings of curiosity to digital entrepreneurs in newly-released report knowledge. MediaPost

LinkedIn Publishes New Information on Easy methods to Use its Advert Instruments for Model Constructing and Lead Era
To assist steadiness lead era with model constructing efforts, LinkedIn (consumer) has launched a brand new information for entrepreneurs, together with up to date info on the skilled social media platform’s viewers attain and advert instruments, the Microsoft-owned agency lately introduced. Social Media Today

Snapchat had a giant August amid TikTok uncertainty
Snapchat noticed 28.5 million app installations throughout August, its highest quantity in additional than a 12 months, up some 29 % year-over-year, in keeping with recently-released app retailer intelligence estimates. TechCrunch

CMO Job Modifications Up 15% Regardless of COVID-19
The expertise sector has led the way in which with essentially the most advertising and marketing job strikes, recently-released examine analysis exhibits, with a 15 % bounce within the variety of high stage advertising and marketing strikes in 2020 by way of June. Forbes

Customers Have Adopted New Habits For the reason that Pandemic, however Don’t Assume They’re All Right here to Keep
21 % of shoppers have been purchasing on-line extra throughout the pandemic and say that they plan to proceed doing so in post-pandemic instances, as are eight % who say they’ve been participating in additional group video chats, in keeping with recently-released survey knowledge inspecting which client modifications are almost definitely to develop into everlasting. MarketingCharts

2020 September 11 Statistics Image

Unique: U.S. media spending drops 19.1 % in first half of 2020
Between January and June U.S. media spending fell by some 19 % in comparison with the identical interval in 2019, with the tightening of purse-strings having the least impression on digital promoting, in keeping with recently-published report knowledge. AdAge

Audio Streaming on Smartphones Grows in Reputation
Streaming audio utilization through smartphones was up some 28 % throughout the first quarter of 2020, whereas audio streaming on tablets elevated by a extra modest 4 %, in keeping with recently-released survey knowledge of U.S. adults, additionally exhibiting that smartphone audio streaming alternatives for entrepreneurs have expanded. MarketingCharts

Microsoft Promoting expands LinkedIn Profile, dynamic remarketing, in-market viewers concentrating on
Microsoft’s Bing promoting instruments have added an array of recent options for B2B entrepreneurs permitting using extra superior LinkedIn profile concentrating on, increasing the scope of viewers concentrating on in addition to the geographic availability of a earlier check, the corporate lately introduced. Search Engine Land

Conventional media endure as digital advert spend grows in 2020 forecast exhibits
Paid search and social promoting are vivid spots for media spending, as digital spending is anticipated to extend by six % in 2020 whereas complete advert spend will fall by eight %, in keeping with recently-released Interactive Promoting Bureau (IAB) forecast knowledge. Search Engine Land


2020 September 11 Marketoonist Comic

A lighthearted have a look at “the productiveness entice” by Marketoonist Tom Fishburne — Marketoonist

Workers Returning to Work for First Time in Months Uncover Workplace Overrun by Weeds — The Hard Times


  • Alcatel-Lucent Enterprise (ALE) / TopRank Advertising — 2020 Finalists and Winners – Content material Advertising Awards — Content Marketing Awards
  • Lee Odden — What’s Trending: Make the Checklist — LinkedIn (consumer)
  • Lee Odden — Humor In Content material Advertising: It’s NOT About Being Humorous — Mark Armstrong
  • TopRank Advertising — Judging a weblog by its cowl — COM 311 Blogs

Do you may have your individual high advertising and marketing tales from the previous week of stories? Please tell us within the feedback beneath.

Thanks for becoming a member of us for the weekly B2B advertising and marketing trade information, and we hope you’ll return once more subsequent Friday and tune in for an additional have a look at essentially the most related B2B and digital advertising and marketing trade information. Within the meantime, you possibly can comply with us at @toprank on Twitter for much more well timed every day information.