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Best Ways to Use Keywords for SEO

May 12

Understanding SEO.

SEO stands for Search Engine Optimization. It is a process to get traffic from search engines like Google, Yahoo, or Bing and improve its ranking. To improve the ranking of your site, you need to create rich content with the following things:

Pieces of information such as what, when, why, and how: Information that answers what (keywords), when (timestamp), who (byline), where (address), and how (tables).

Keywords related to your product or service title: If you want visitors to your site interested in buying your product or providing some services, then use keywords associated with this product/service in your title. For example, if you run an online home cleaning service, "Home Cleaning" is an excellent keyword to use in your title.

Keywords related to your product/service description: Should include keywords that are common users may search while they need your services or want to buy your products. For example, if you run an online home cleaning service, then use keywords such as "home cleaning," "home cleaning services," "house cleaning," etc.

Information about the author of the post: You should also include information like who and why wrote a blog post, which counts as an authority source for quality content. This helps search engines with finding out useful information from credible sources for their users.

Tips on how to use Keywords.

As per research, nowadays, 90% of people use search engines to find information, suggestions, or any details about products and services. Small and local businesses can quickly benefit from it by optimizing the content as per keyword usage in search engine optimization.

Here, we provide some tips that will help you use keywords in your site to get higher ranks on search engines like Google, Yahoo, Bing, etc.

  1. Title - Keywords should be placed at the beginning of the title tag with a colon (:) symbol after them because crawlers put more emphasis on titles than any other part of the web page so that they can understand what's inside your page?
  2. Description - Keywords placed here should contain 84 characters, no more than this.
  3. Keywords in URL - Most crawlers will not consider that the keyword part of your page is placed after the domain name. So, it's better to put keywords as close to the front end of URLs as possible because they can help you get higher rankings on search engines only when ranked at the beginning and not at the end of a page.
  4. Text Content - You should place your important keywords where more people will see them, such as title tags, headings, subheadings, image ALT attributes, etc.
  5. Anchor Tags - If you want to write an article about any particular product or service, use those keywords and phrases in anchor text just after it because most viewers tend to click on anchor text and lead them to the source content.
  6. Image ALT Attribute - Use keywords in the image alt attribute because crawlers can't read the pictures to understand your content, so use some meaningful words with high search volume related to image contents.
  7. Placing Content on High-Level Domains - Place your site on a generic top-level domain name like .com instead of using any local domains ones such as .co.uk, .in, etc.. at first because they give an extra boost to search engines ranking by giving more importance to a particular site so, try to place your site on highest possible level TLD for better results.
  8. Avoiding Low-Level Keywords - It's not good to cover primary keywords as well because they can be penalized by search engines, but, on the other hand, secondary-level keywords are good for ranking.
  9. Avoiding over Optimization - Do not place too much text in <title> tag and do not use high competition-related keyword phrases. If you optimize your website with such kinds of words, it will lead to a ban from search engines like Google, etc.
  10. Anchor Text - Finally, do not place more than two or three % of anchor texts with any particular keyword phrase just after it so that there is no doubt about over-optimization, which leads to a ban from web results.
  11. Excessive Linking - Avoid excessive linking among your site resources because if you use this way to build link popularity, it will harm your site's ranking rather than help.
  12. Avoid Using Words - Never use any words like spam, scam, or similar words because spammers use them to get traffic to their sites, so avoid using any of them.

Dont's in use of keywords in SEO

  1. Avoid using too many keyword phrases in the title because search engines will consider above three % as keyword stuffing and penalize your site by giving a bad ranking.
  2. Do not put complete article content in heading or other sections like <h1> to <h6> tag. It is considered over-optimization and can harm your SEO plan, so always place these types of keywords in normal text content only.
  3. Only use secondary-level keywords that have good search volume if you are going to optimize for high competition key phrases; otherwise, it may harm your SEO plans instead of help.
  4. Do not place a single word within the same line with tags or without tags because search engine bots can punish the crossing of words with an HTML tag.
  5. Do not use the exact keyword phrase more than two or three times on a single page because it may lead to penalties by search engines.
  6. Avoid using exact match keywords all over your site's content if you are going to optimize for high competition phrases; otherwise, they will penalize your site with poor ranking, so avoid doing this kind of practice at first.
  7. Use Keywords wisely and do not abuse them; otherwise, you can get banned from web results by Google and other major search engines such as Yahoo, etc.
  8. Never create robot text-only pages that are useless from an SEO point of view. Spammers commonly make these types of pages to increase their link popularity, so avoid doing this for your benefit.
  9. Avoid using keywords in descriptions and meta tags because if you do it, it will be counted as over-optimization by any search engine bots. Otherwise, Google webmaster bot/crawler can't read the text of that page so, better to leave them there without any keyword stuffing or over-optimization.
  10. Avoid using the same title and other content of pages already penalized by search engines such as Google.
  11. Do not use irrelevant anchor texts to build links because they may harm your site's ranking rather than help. But on the other hand, relevant linking means suitable for link popularity, but again don't use more than two or three % anchor texts with particular phrases just after it.

Summary

Ultimately, keywords play a significant role in the SEO of any website. Use them wisely by taking care of the don'ts mentioned above and dos for better search engine ranking/visibility.

If you are going to use any particular keyword in your site's content, always place it where its most relevant; otherwise, if you'll not use them properly, it may harm your SEO plan rather than help.

In this way, you can get a good rank on the web by taking care of the things mentioned above, but whatever you do or not, any search engine can change its rules anytime so, follow them in general, not blindly.

If you have any queries related to the things mentioned above, please write a comment here, but before writing your comment, make sure that you are commenting on the right blog post; otherwise, spam comments will not be published.